Player
Experience
Player
Experience
Sorry, player experience should be central to the thinking behind game design, testing, player support and community moderation.
That’s right. Player experience should be central to the thinking behind game design, testing, player support and community moderation.
What is Player Experience? Most definitions only consider the gameplay, however much of the experience is influenced by community, support, and other touchpoints, therefore:
The goal of Player Experience is loyalty. Our interviews and interactions with dozens of Gaming executives confirm this. Studios that get PX right have higher engagement, increased customer lifetime value and significantly extend the revenue window of a game.
It’s time for many studios to shift their mentality beyond the creation of games and focus on the total gaming experience. Jonathan Shroyer is Arise Gaming’s Chief PX Innovation Officer and a veteran of many top-tier gaming companies. As a pioneer in the Player Experience movement, Jonathan has this to say:
“Best-in-class gaming publishers spend about 3-4% of their gross revenue on Player Experience. This investment not only pays for itself 3x, it keeps players playing a game 5-7x longer.”
What does a player-centric publisher look like? The next section will explore the foundational elements of PX and provide specific steps to harness its power for yourself.
“In Gaming, Player Experience is not only considered critical but also seen as a differentiator across the Gaming and entertainment industry. In today’s world, competition is abundant, and when people have choice, the experience they have with Brands can ultimately be their tipping point to favor one over another. We know gamers with great experiences will play more, and when they play more, they have a strong tendency to spend more. So, Gaming companies see the opportunity to turn their contact centers into profit centers as better experiences drive more spend.”
There are over 2.7 billion players out there. The demographic reach of the Gaming industry now encompasses every age and every type of player. The industry is growing like never before with over 250,000 games listed in the Apple store alone.
In this hyper-competitive market, how can any Gaming organization expect to earn player loyalty? A Player Experience focus is a great place to start.
This resource will take you into the minds of several of the most talented executives in the Gaming industry. The insights here will help you to create the type of experience that your players deserve, while simultaneously generating meaningful outcomes for your business.
So as Charles Martinet (voice of Mario) would say,
Player
Experience >
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