Understanding Player Behaviors

The way gaming companies think about players has changed dramatically. Jonathan Shroyer discusses how technology has introduced many new ways for brands to engage their players and develop lasting affinity.

John Pompei discusses the importance of going deeper into player behaviors to unlock meaningful outcomes. By moving out of a reactionary mode in the Customer Service touchpoint, gaming companies can create value in new ways.

It is harder than ever before to capture player loyalty. Nate Brown discusses how best-in-class studios have designed an experience that transcends platforms and engages specific player personas.